Competitive visibility · Moderate confidence
VISIBILITY AUDIT™ / ILLUSTRATIVE SAMPLE
A decision brief,
not a data dump.
All names and figures below are illustrative. They are not client results or claims.
2nd of 5 defined competitors
29 of 50 queries
Executive summary
The illustrative company is understood accurately when named, but appears inconsistently during unbranded discovery. Its strongest visibility is tied to local service queries. The leading competitor wins on comparison and expertise queries because its service pages, authored guidance and third-party profiles provide clearer corroborating evidence.
Priority actions
- Clarify the category and target customer on the homepage.
- Publish three decision-stage service pages tied to observed query gaps.
- Add verifiable expertise, authorship and case evidence.
- Resolve inconsistent service descriptions across key third-party profiles.
Highest-confidence improvement area
Example competitor comparison
| Brand | Share of voice | Coverage | Accuracy | Position |
|---|---|---|---|---|
| Your company | 24% | 58% | 91% | 2 |
| Competitor A | 36% | 72% | 94% | 1 |
| Competitor B | 18% | 44% | 87% | 3 |